Photo depicting a blue mountain range with white text that reads "Reader Survey." The logos of the South Seattle Emerald, International Examiner, and Real Change News are also stacked in a horizontal line above the white text.

Readers: Tell Us What You Think!


Real Change, the International Examiner, and the South Seattle Emerald are collaborating to better serve our readers. As community-based nonprofit publications, we are dedicated to serving our communities, we are proud of what we publish, and thank you for your positive comments, financial support, and awards. But, over the past two years, we know things have changed and may never get back to โ€œnormal.โ€ We need to hear from you, our readers. 

Thanks to a Seattle Foundation grant, our three publications are launching a joint reader survey. During these past two years, the International Examiner lost its usual means of distribution of its twice-monthly paper as community restaurants and businesses closed. Real Change had to pivot to provide survival resources to their vendors, who also lost their weekly customer base. At the same time, with more time at home, the Emeraldโ€™s online readership increased dramatically to nearly 2 million views in 2021. 

Joy Borkholder, a South End research-focused investigative journalist, has helped us develop the survey and will analyze the results. Have more parts of our community been gentrified out of Seattle? Are we covering the kinds of stories you want to read? Are we missing certain stories that need to be told? Are there demographic differences amongst readers of our three publications or other media? How are you surviving โ€” and thriving โ€” as masks are disappearing, but the coronavirus produces ever-changing variants? 

Weโ€™re transitioning now. Real Change vendors are back outside stores and cafes selling their street paper. The International Examiner has rebuilt distribution all across King County. And the Emerald has added new leadership to its team.  

โ€œThis is a great opportunity to get to know the priorities and the background of readers who support community-based journalism. It will help all three publications produce news readers care about as well as learn how we can work together to leverage our media platforms,โ€ says Jill Hyesun Wasberg, editor in chief of the International Examiner.

Real Changeโ€™s last reader survey was conducted in 2018. Editor Ashley Archibald knows how important current reader responses are. โ€œItโ€™s critical for Real Change, as a newspaper, to continue to get feedback so that we can remain accountable to the community and make our paper something that people want to engage with. Weโ€™re proud to work with the Emerald and the International Examiner in that effort.โ€

According to Emerald founder/publisher, Marcus Harrison Green, โ€œThis information couldnโ€™t come at a better time when so much has changed during these past two years; we canโ€™t assume everything is the same. It also gives the Emeraldโ€™s new executive director, Michael McPhearson, a great opportunity to learn specifics about our diverse communities as he reaches out to meet them.โ€

This survey process is the opposite of those annoying โ€œsurveysโ€ that are really requests for funds from all manner of organizations, issues, and candidates. The first 200 respondents to our survey will be eligible for a drawing of $10 gift cards from independent South End coffee shops from Beacon Hill to the Rainier Valley, from Renton to White Center. Gift card winners โ€” 60 randomly selected names from the first 200 survey respondents โ€” will be notified by email after the completion of the survey. 

Please take the time to let us know how we can accurately tell your stories and be part of helping our communities recover and thrive.

Tell us what you think in our Reader Survey!


The International Examiner, Real Change, and South Seattle Emeraldโ€™s Reader Survey is funded in part by a grant from the Vibrant Democracy Initiativeโ€™s Partnership Mobilization program at the Seattle Foundation.

๐Ÿ“ธ Featured image created by Henry Behrens.

Before you move on to the next story โ€ฆ
Please consider that the article you just read was made possible by the generous financial support of donors and sponsors. The Emerald is a BIPOC-led nonprofit news outlet with the mission of offering a wider lens of our regionโ€™s most diverse, least affluent, and woefully under-reported communities. Please consider making a one-time gift or, better yet, joining our Rainmaker Family by becoming a monthly donor. Your support will help provide fair pay for our journalists and enable them to continue writing the important stories that offer relevant news, information, and analysis. Support the Emerald!