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Intentionalist: Vote With Your Wallet

by Laura Clise

Intentionalist is built on one simple idea: where we spend our money matters. We make it easy to find, learn about, and support small businesses and the diverse people behind them through everyday decisions about where we eat, drink, and shop. #SpendLikeItMatters

When it comes to the money we spend, we live in a time when we can swipe and click our way to immediate gratification, oftentimes unknowingly to the detriment of the social, economic, and cultural fabric of our communities. Consider, for instance, “free” delivery. The fees charged by venture-backed technology platforms actually cut into or overwhelm small businesses’ already slim margins. In their effort to maximize ordering efficiency, these digital platforms make it easy for us to forget that the livelihoods of business owners and their families depend on each order.

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