by Brianna Auffray and Hillary Haden

The collection and processing of personal data is what makes many of our digital interactions possible. It’s what allows you to search your Gmail inbox or get personalized recommendations for movies. But the practice has also brought us what Harvard business professor Shoshana Zuboff has termed “surveillance capitalism.” An entire industry now exists to collect and sell your data to companies, which in turn use it to learn more about you and determine how you’re likely to behave in the future.