Intentionalist is built on one simple idea: where we spend our money matters. We make it easy to find, learn about, and support small businesses and the diverse people behind them through everyday decisions about where we eat, drink, and shop. #SpendLikeItMatters
The pandemic has taken its toll on small businesses everywhere, but minority-owned and Black-owned businesses have been hit the hardest. That’s why Intentionalist is working with The Central Area Collaborative — an organization dedicated to preserving the cultural and economic vitality of the Central District — to support small businesses in the neighborhood.
Coffee professional Geetu Vailoor had never thought about owning a café, but in February the idea was pitched to her by the owner of Union Coffee, who was looking to pass the business on to someone else. After some rigorous soul-searching, Vailoor said yes. Previous owner Zach Reinig closed the shop on March 15, and on March 19 Vailoor reopened the Central District café as her own. The turnkey operation happened right as Washintgon imposed a stay-at-home mandate. Seated service was put to a halt by March 22. For some cafés, COVID-19 has meant temporary or even permanent closures — but Geetu has remained open for takeout coffee and pastries throughout the pandemic.
“I never expected anything like what is happening right now,” Vailoor remembered. “I think I wanted to be super optimistic. I reached out to SBA to get a small business mentor, and all of them were like, ‘Don’t do this. This is crazy. You should not be taking over a small business right now, especially one that’s a commodity product.’ I just believed it would work out. I just had a feeling.”