by Chardonnay Beaver

In 1967, after fighting against Jim Crow segregation and winning many civil rights victories for Black and Brown Americans, Rev. Dr. Martin Luther King Jr. and many others called for a “revolution of values” in America.

The Poor People’s Campaign marks Dr. King’s philosophical shift from civil rights to human rights — demanding a new consciousness amid the threat of war, poverty, racial discrimination, and white supremacy. This inclusive fusion movement would unite all races through their commonality of struggle, to create solutions that would revolutionize American values.