by Beverly Aarons

Screen fatigue is a thing for anyone staying home and hopefully away from harm during this pandemic. And since crowded concert halls and bustling theaters are a no-go for now, people are increasingly leaning on streaming services and online artist events for entertainment. But there’s one big problem: audiences are tired and they’ve got a ton of options to choose from. So why should they pay for an artist’s streaming event? That is the million dollar question. How can artists continue to present their work in a way that is financially sustainable and enticing to audiences?